Tracking ROI (Return on Investment) is essential for any marketing campaign, and Facebook Ads Manager offers powerful tools to help businesses measure their success. By setting clear campaign objectives and conversion tracking, businesses can monitor exactly how their ads are performing. In the middle of the process, using Facebook Ads Manager for business provides detailed metrics like cost per result, click-through rates, and overall return. Businesses can also use the attribution settings to understand which touchpoints led to conversions. Regularly reviewing these insights allows for smarter budget allocation and ad optimization.

By integrating Facebook Pixel with their website, companies gain even deeper data, helping to refine targeting and increase overall ROI. With continuous testing and audience segmentation, businesses can improve performance over time. Ultimately, Facebook Ads Manager is more than a platform to run ads—it's a vital tool for businesses to track, analyze, and maximize their marketing investment.